‘We can design the
future we want to live in.
I’m here to help you with it’

User Researcher & Design Strategist

Who am I?

Hi, I’m Maya.

I’m a User Researcher and Design Strategist with a background in UX, Service Design, and Workshop Facilitation. I’m passionate about people and the environment, and I see myself as the voice of both users and stakeholders.

Understanding the needs and motivations of everyone involved — from end users to decision-makers and implementers — is at the heart of my work. I love diving into complex contexts to uncover leverage points for change, then translating those insights into meaningful products, services, and strategies.

With over 10 years of industry experience across multiple continents — and more than 6 years as a freelancer — I bring a mix of seasoned professionalism and pragmatic, streamlined processes to every collaboration.

My Work Ethos:
For me, the people I work with are, first and foremost, people — their role comes second. Seeing each person as their whole self allows us to design more human-centered products and services, and to build working environments and collaborations we genuinely enjoy being part of.

My background as a yoga teacher and somatic practitioner deeply shapes how I work. It’s made me an advocate for healthy, mindful work cultures — ones that value well-being as much as creativity and impact.

Portrait of Maya Trees in the background

Let's Collaborate!

I can help you with

User Research
Getting to know your users - what drives them, what frustrates them, and what they actually need. Because good products start with real understanding.
Concept Development
Turning insights into ideas; translating user needs and business goals into product, service, or app concepts that make sense and impact.
Concept Validation
Before you build, we test. We validate ideas with real users to see which concepts truly resonate and are worth taking forward.
Prototyping & Testing
From wireframes to clickable prototypes, let’s bring ideas to life early. Test fast, learn faster, and refine the experience before development begins.
Product Strategy
Focusing on what matters most. Defining MVP essentials, prioritise features, and create a roadmap that balances user value with time, budget, and team capacity.
Rollout Strategy
Setting your product up for success. Together we plan and support the rollout, aligning teams and stakeholders to drive adoption and ensure a smooth launch.

Selected Work

‘Maya’s ability to really put herself in the users shoes is one of the reasons she’s such a good designer. She’s able to empathise and understand users needs to create products or services that add value to someone’s life.
Her energetic personality and compassionate nature makes her an outstanding team mate and person to be around.’
Amber Jones
- Fellow UX Designer -
‘Maya is one of the most dependable coaches with the Service Jams in Berlin. She is a great combination of high energy and deep empathy which always creates a deep bond within the group.
Her passion for making solutions that matter is a great asset to the Jam Berlin Team.’
Adam Cochrane
- Jam Berlin Organiser -

‘Maya has a great ability to focus on the task in hand and work strictly to deadlines, which was invaluable to founding the GSA Surf Club together. Her passion, enthusiasm and grounded practicality are great assets to her as a designer.’
Hannah Munro
- Co-Founder GSA Surf Club -
‘Maya is a spirited Designer with a strong ability to communicate human stories and the importance behind them. When Design needs champions for the human experience and wellness, Maya’s deep experience and enthusiasm for working with vulnerable people will contribute to that and the world at large.’
Jack Huston
- Former Collegue at Meld Studios -
‘It’s a lot of fun to work with Maya!
On one hand, she brings structure into the planning and execution of tasks, on the other, through her laid-back and open nature, we always had a relaxed atmosphere within the team.’
Diana Wilke
- Co-Organiser Cyclehack Berlin 2018/19 -
How may we collaborate?
You would like to work on something together or can I help you with getting your ideas of the ground?
Get in Touch
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