‘We can design the
future we want to live in.
I’m here to help you with it’

User Researcher & Design Strategist

Who am I?

Hi, I’m Maya.

I’m a User Researcher and Design Strategist with a background in UX, Service Design, and Workshop Facilitation. I’m passionate about people and the environment, and I see myself as the voice of both users and stakeholders.

Understanding the needs and motivations of everyone involved — from end users to decision-makers and implementers — is at the heart of my work. I love diving into complex contexts to uncover leverage points for change, then translating those insights into meaningful products, services, and strategies.

With over 10 years of industry experience across multiple continents — and more than 6 years as a freelancer — I bring a mix of seasoned professionalism and pragmatic, streamlined processes to every collaboration.

My Work Ethos:
For me, the people I work with are, first and foremost, people — their role comes second. Seeing each person as their whole self allows us to design more human-centered products and services, and to build working environments and collaborations we genuinely enjoy being part of.

My background as a yoga teacher and somatic practitioner deeply shapes how I work. It’s made me an advocate for healthy, mindful work cultures — ones that value well-being as much as creativity and impact.

Portrait of Maya Trees in the background

Selected Work

How do I do things?

1. Deep Dive

Illustration little female person diving into a wave covered ocean
When starting work on a new project, it is invaluable to gain a comprehensive overview of the topic, the field in which it is set and of the potential users and stakeholders.
What is the context in which I am designing, innovating?
Is there a proven need for the product or service? And if so, how is it perceived?
  • Desktop Research
  • Short, inital User Research
  • Kick-Off Workshop with Clients and Stakeholders
  • Expert Interviews

2. Circle of Iteration

Illustration little female person diving into a wave covered ocean
Before investing heavily in programming or producing a product or service that is, perhaps, just not quite right, there is a great deal we can do to make it as close to ‘perfect’ as possible.
This includes prototypes and idea testing to gain insights and feedback which flow back and are integrated into the concept and design.
  • Cultural Probes
  • Paper Prototypes
  • Click-Dummies
  • User Testing
  • User Journeys
  • Business Model Canvas

3. Roadmap to Launch

Illustration little female person diving into a wave covered ocean
Here we define a clear road map of the next steps to be taken within a given time frame. This clarifies which tasks fall into which team member’s field of responsibility and execution. Everyone involved knows what needs to happen next and what is expected of them.
What are the next steps to make this service/product come alive? What are the requirements of the MVP (Minimal Viable Product)? Who carries which responsibilities within the implementation process?
  • Service Blueprint
  • Game Plan
  • Roadmapping
‘Maya’s ability to really put herself in the users shoes is one of the reasons she’s such a good designer. She’s able to empathise and understand users needs to create products or services that add value to someone’s life.
Her energetic personality and compassionate nature makes her an outstanding team mate and person to be around.’
Amber Jones
- Fellow UX Designer -
‘Maya is one of the most dependable coaches with the Service Jams in Berlin. She is a great combination of high energy and deep empathy which always creates a deep bond within the group.
Her passion for making solutions that matter is a great asset to the Jam Berlin Team.’
Adam Cochrane
- Jam Berlin Organiser -

‘Maya has a great ability to focus on the task in hand and work strictly to deadlines, which was invaluable to founding the GSA Surf Club together. Her passion, enthusiasm and grounded practicality are great assets to her as a designer.’
Hannah Munro
- Co-Founder GSA Surf Club -
‘Maya is a spirited Designer with a strong ability to communicate human stories and the importance behind them. When Design needs champions for the human experience and wellness, Maya’s deep experience and enthusiasm for working with vulnerable people will contribute to that and the world at large.’
Jack Huston
- Former Collegue at Meld Studios -
‘It’s a lot of fun to work with Maya!
On one hand, she brings structure into the planning and execution of tasks, on the other, through her laid-back and open nature, we always had a relaxed atmosphere within the team.’
Diana Wilke
- Co-Organiser Cyclehack Berlin 2018/19 -
How may we collaborate?
You would like to work on something together or can I help you with getting your ideas of the ground?
Get in Touch