As Arriva saw major behavioural changes in their customers, they asked Fuxblau to develop services that responded to these changes and could be implemented in the form of pilot projects.
As part of the research the team travelled through five countries, using several modes of transport and interviewing over 40 users. Based on the insights gained and the trends revealed, we developed personas and ideas for new transportation services.
With the client we investigated the implementation of services through service blueprints and planned out how to test certain services in various countries.
The client is currently evaluating where to pilot the service concepts.