As Arriva saw major behavioural changes in their customers, they asked Fuxblau to develop services that responded to these changes and could be implemented in the form of pilot projects.
As part of the research the team travelled through five countries, using several modes of transport and interviewing over 40 users. Based on the insights gained and the trends revealed, we developed personas and ideas for new transportation services.
With the client we investigated the implementation of services through service blueprints and planned out how to test certain services in various countries.
The client is currently evaluating where to pilot the service concepts.
The most rewarding time for a designer is to see the work come alive, to observe people experience what you have worked on and to see the impact it has on them. Here you can find out more about two of my heart-projects, I helped come alive, CyclehackBerlin and the GSA Surf Club.
As Fuxblau’s lead Designer on this project, I helped DearEmployee, a Berlin-based Start-Up, launch the MVP of their service. Their aim is to improve the health and wellbeing of employees. They went live 6 months later; since then they tripled their client base as well as their own team.
As part of a wider project at Meld Studios in Melbourne, Australia, I initiated a project exploring how people with Visual Impairment perceived the city and commuted through it. The outcome indicated that commuting has more to do with the confidence of the individual rather than the equipment of the city, which changed the focus of the project in total.