As part of a wider project at Meld Studios in Melbourne, Australia, I initiated a project exploring how people with Visual Impairment (VIs) perceived the city and commuted through it.
I conducted 7 interviews with VIs who used different aids while commuting. Some were born with a visual impairment others lost their sight later on in life. As part of the interview I asked them to describe in detail their journey to our meeting and name orientation points they used on the way. With this information, I sketched out mental maps of their cities. These were synthesised into an illustrated User Journey, highlighting pain points and good experiences.
As commuting has a lot to do with confidence, I came to the conclusion it would be of value to explore how we can support the individual VI in gaining confidence rather than adapting and redesigning the city.
The most rewarding time for a designer is to see the work come alive, to observe people experience what you have worked on and to see the impact it has on them. Here you can find out more about two of my heart-projects, I helped come alive, CyclehackBerlin and the GSA Surf Club.
In this project Arriva asked Fuxblau to explore new opportunities for On Demand Bus Services, as they observed a change of behaviour in their clients. Based on the extended research, we developed new transportation services, personas and evaluated with Service Blueprints which ones to launch as Pilot Projects.
As Fuxblau’s lead Designer on this project, I helped DearEmployee, a Berlin-based Start-Up, launch the MVP of their service. Their aim is to improve the health and wellbeing of employees. They went live 6 months later; since then they tripled their client base as well as their own team.